Be it a launch, rebranding or ongoing marketing: product pr must tell credible stories, no matter when.
We identify target groups, establish connections and tell these stories – around your product and on all levels. With classic pr tools and creative events, through content marketing and clever partnerships.
B2C events or sample campaigns, influencer marketing, classic media work… the tool box of product pr is versatile and powerful – but only if there is a good story behind the product. In order to anchor our clients in the media as well as in the memory of the target group, we rely on creative, tailor-made concepts. And successfully so, as our work cases show:
In 2018, we were asked to accompany the restaurant IRMI, located in the heart of Munich, during its launch in the field of communication. We invited VIPs and media representatives to the opening party, and influencers to the weekly “Bergfest”. We initiated a cooperation with Angermaier Trachten, organized a Ladies Dinner on World Women’s Day and a Gentlemen Gaudi on Father’s Day.
ANNIVERSARY CAMPAIGN OF THE FOOT CARE BRAND EFASIT
80 years efasit. We accompanied the anniversary of the traditional brand for beautiful feet communicatively with press releases and influencer campaigns as well as a product dispatch to 20 selected target media.
Mellex Services GmbH
SAMFEX is a product of Mellex Services GmbH and offers hotel businesses of all kinds a flexible, easy to use and innovative software solution for service areas behind the scenes. From facility management and housekeeping to energy or asset management, the SAMFEX app makes the work of hotel employees easier and can be individually adapted – depending on the size, orientation and requirements of the business.
It is our task to make both the product and the brand known in the reference groups. To do so, we use classic pr tools, create reference examples, place online ads in targeted newsletters and provide concepts for industry talks.
THE RILANO HOTEL MUNICH:
INTRODUCTION OF THE ROOM SERVICE ROBOT “JEEVES
Robots in the hotel business? Do they replace service staff? How can technology and personal service be combined in the 21st century?
We were invited to accompany the communications departments of Rilano Hotels & Resorts during their experiment in cooperation with Robotise GmbH, and to experience the indeed quite charming robot butler Jeeves live ‘on stage’.