Westend Steak & Fish Factory
Influencer’s Monday – To raise the profile of the new Westend Factory in Munich, we created and organized Influencer’s Monday. Munich bloggers, Instagrammers and social media players from the world of food, fashion & lifestyle accepted our invitation. The result was three fantastic social evenings with new contacts and lively discussion. At the same time, the media got to enjoy the exquisite food and shared the experience. The camapaign was also designed to reflect on the restaurants unique sharing pricinple . We successfully showed that sharing food can go beyond just sharing a meal. We are currently in the process of evaluating the results from social networks.
Aloft München Hotel
MTV PUSH FUTURES Live@Aloft Hotels – In June 2016, we had the pleasure of supporting the Aloft Hotels brand campaign in Germany. Influencers, local media representatives and VIPs were invited to an exclusive Max Giesinger concert with 150 guests at Aloft, Munich.
The result was amazing: over 20 renowned influencers from Germany and Austria, over 2 million followers on social networks, more than 150,000 likes and more than 28 million monthly visits.
The Apartment of the Future – a co-creation project by Apartmentservice, iHaus, G + S planwerk and JOI Design. To visit since end of January in Unna.
It is a thematic perennial favourite: our future. How will we live? How will we move? How will we work? The last two points in particular are expected to be closely linked, and the phenomenon of “temporary housing” will continue to gain importance. Because nothing is more exciting than a glimpse into the very same future, Apartmentservice has teamed up with innovation drivers in the residential and real estate industry to build the Apartment of the Future in Unna, Westphalia, as part of the project ApartmentBase 4.0: a fascinating exhibition centred around two fundamentally different, visionary and fully functional living models which demonstrate the future of temporary living, and aA project that will accompany us throughout the year. From the first press release at the end of 2017, to a press event at the end of January 2018, to extraordinary media pitches with the help of modern pitch-letters and of course many direct talks and appointments with media representatives. Further information and published articles at www.apartmentservice.de.
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Keksliebe – a truly sweet affair of the heart
From August to December 2017, we were pleased to support Julie and Stefanie, founders of Keksliebe, for their shop-opening. Here, our focus was put strongly on social media activities: Two great ornament workshops with nine influencers – one with the topic “Food & Fashion” and the other with “It’s Christmas Time” – took place during this period. And our VIP ornament workshop, with e.g. the well-known Munich fashion Sonja Kiefer, presenters Eva Grünbauer and Alessandra Geissel, the beauty queen of Douglas, Uschi Ackermann, as well as the model Gitta Saxx was a complete success. Great press articles and numerous social media posts were the result. The best feedback: Keksliebe was on everyone’s lips and the inquiries piled up. Once again, the proof for us that influencer events and marketing are paying off for the brand, raising awareness and making many followers curious.
Ladies New Year Dinner
Organizers can provide the right setting for a nice event. But only its guests can make it a special one, an extraordinary experience in everyday life. I think we can say that Malte Wiedemeyer from Restaurant Bar Lehel, Grazia Stallone from Dr. med. Niedermaier Pharma and I have again succeeded in this task on January 9, 2018. The occasion for the cooperation was our fourth Ladies New Year Dinner: 60 wonderful women found themselves meeting up in a lovely and lavishly decorated Restaurant Bar Lehel – amid enchanting flower arrangements, designed by Georg Jensen loosely and uncomplicated, just like the evening itself: without compulsion, but charming and entertaining. This charm was topped only by a young lady whose heart and soul belongs to the vine: Victoria Lergenmüller – winemaker by birth and voted Newcomer 2016 – was the secret star of the evening, of course, next to her wines, which we were allowed to test extensively. With liveliness, youthful freshness, professionalism and eloquence she explained her work, her life and her love for the vine and its yield. This was complemented by the wonderful cuisine of Andreas Mollier, who, as a refreshment after the (lightly fiery) curry foam soup, conjured a delicious, sweet and sour tangerine sorbet made of beauty drink Regulatpro Hyaluron. The salmon on spinach with sesame seeds that followed was a poem and the finale was crowned with a creamy-light Baileys panna cotta.
As in the previous year, Alexandra Polzin moderated the event in a charming and pointed way – and was rightly praised by all.
I am proud and grateful to be able to work with so many wonderful people and to have created a platform with the Ladies New Year Dinner, where people get to know each other, exchange ideas on a variety of topics and still enjoy themselves and have a nice evening. Every year, it makes me happy to organize this event. And I hope, I can continue it for many years …
But now let pictures speak: film off and a big thank you to all who have contributed to the evening – organizers as well as all guests!